Thatcher's claims record sales as cider's purple patch continues

02 August, 2013

Martin ThatcherMartin Thatcher: record sales

Thatcher’s cider has reported that July was the best month for sales it has enjoyed since the firm was founded in 1904.

Managing director Martin Thatcher told OLN that sales have benefited enormously from the unprecedented heatwave that has bathed Britain in glorious sunshine.

But he added that cider production has also profited from the sun.

For Thatchers, which has over 360 acres of its own orchards in Somerset, the sun, together with the rain this week, has come at the right time.

"The warm weather is of huge benefit to the apple trees over the summer, and everything is pointing to a bumper harvest in the autumn with some excellent quality fruit.

“The ground has dried out over the last month, so the recent rain has been able to soak down into the roots of the trees, instead of running off the previously sodden ground.”

Ian Lewis, head of marketing at Westons cider, recently told OLN that “buoyed by some extraordinary weather, sales in July alone are growing by over 50%”.

Amanda Grabham, head of brand marketing at Merrydown, said the weather had caused a “phenomenal” boost to sales. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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