Drinkers are asked: “Who would attend your dream dinner party?” They are invited to email answers to Distell along with the last three digits of the bottle’s barcode.
The winner will win a “wine and dine experience” in a London restaurant, complete with a bespoke menu and wine pairing with a Nederburg Ambassador.
Runners-up will win a bottle of Nederburg wine.
Sarah Gandy, international marketing manager at Distell, said: “The Nederburg Winemaster’s Reserve collection is a range of wines which are ideal for pairing with food and a great choice for dinner parties.
“We are committed to the brand and will continue to invest in its development. Activity such as the new neck-collar is a great platform for us to engage with our current drinkers as well as introduce new consumers to the Nederburg collection.”
The Nederburg Winemaster’s Reserve neck-collar promotion will be available on the Cabernet Sauvignon and Chardonnay variants in Tesco and the Shiraz and Sauvignon Blanc variants in Morrisons.