Nederburg offers shoppers chance to wine and dine in style

02 August, 2013

Distell has launched a neck collar promotion on its prestige collection Nederburg Winemaster’s Reserve, offering shoppers the chance to win a meal at a top London restaurant.

Drinkers are asked: “Who would attend your dream dinner party?” They are invited to email answers to Distell along with the last three digits of the bottle’s barcode.

The winner will win a “wine and dine experience” in a London restaurant, complete with a bespoke menu and wine pairing with a Nederburg Ambassador.

Runners-up will win a bottle of Nederburg wine.

Sarah Gandy, international marketing manager at Distell, said: “The Nederburg Winemaster’s Reserve collection is a range of wines which are ideal for pairing with food and a great choice for dinner parties.  

“We are committed to the brand and will continue to invest in its development.  Activity such as the new neck-collar is a great platform for us to engage with our current drinkers as well as introduce new consumers to the Nederburg collection.”
The Nederburg Winemaster’s Reserve neck-collar promotion will be available on the Cabernet Sauvignon and Chardonnay variants in Tesco and the Shiraz and Sauvignon Blanc variants in Morrisons. 




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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