Australian Vintage takes on rivals in 5.5% abv category

31 July, 2013

Australian Vintage has become the latest supplier to launch a low alcohol wine range into the UK market.

Its Miranda Summer Light range comprises a Sauvignon Blanc and Shiraz. Both have an abv 5.5%, where a tax break designed to promote responsible drinking cuts the excise duty by more than half.

Australian Vintage values the growing category at £43 million to the UK off-trade and it now plans to take on rivals like Percy Fox, Brand Phoenix, Accolade and Gallo, which all have 5.5% abv ranges.

Australian Vintage has previously entered the 5.5% abv category with sparkling wine-based product Vinni.

UK general manager Julian Dyer said: “Summer Light is a full flavour wine that is lighter in alcohol, without compromising on taste or enjoyment. Designed with the health conscious consumer in mind, a 125ml glass of the Sauvignon Blanc contains just 45 calories, while the same size glass of the Shiraz contains 55 calories.”

 
Summer Light is made using patented technology called a Spinning Cone Column, which cost Australian Vintage £1.1 million. It reduces alcohol at 42°C, rather than the 62°C industry standard, and Dyer said this leads to alcohol extraction that is “gentler” on the fruit to retain more character and flavour.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter