Tesco secures exclusive listing of Jamie's Italian wines

29 July, 2013

Tesco has secured an exclusive listing of three new wines from celebrity chef Jamie Oliverís restaurant group.

The wines have been on sale at the 35 Jamieís Italian restaurants since October 2012 but they are making their off-trade debut in 500 Tesco stores nationwide today.

Jamieís Italian Bianco 2012, Jamieís Italian Rosato 2012 and Jamieís Italian Rosso 2012 are all available in 75cl bottles retailing at £7.99.

The wines are supplied to Jamieís Italian by Enotria and †the new Tesco listing represents the first time Britainís largest retailer has collaborated with a supplier to make a bespoke on-trade wine available in the off trade.

Davy Zyw, product development manager for Tescoís Italian wine category, said: ďThe Bianco, Rosato and Rosso have been created to be enjoyed with food, they are deliciously versatile and very easy to enjoy. We are excited to be able to help recreate restaurant experiences in our customerís homes.Ē

Earlier in the year, Jamieís Italian Prosecco NV was added to the Tesco wine range, and Zyw said he is delighted to bolster the range with a red, white and rosť.†

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Rosť tinted glasses

I†was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosť has subtly but steadily become a stalwart of many merchantsí ranges, with Provence firmly at the top and asked for by name.

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