An internet user complained after reading the post which described Brewdog as “
The ASA agreed it was likely to cause “serious offence”, upheld the complaint and warned Brewdog it must never appear again.
But Brewdog cofounder James Watt said: “We removed the statement from the site because we needed to make room to talk about our Equity for Punks offer [where Brewdog is funding a move into retail by selling shares to consumers at £95 each].
“We’ll be putting it back up once the share offer is over. We have thousands of craft beer fans who have invested in what we do and how we do it – they are the people we listen to – not the killjoy, self-important pen pushers at the ASA in their Burton suits. Those mother fuckers don’t have any jurisdiction over us anyway.”
Watt added that fans have responded angrily with #KissMyASA posts on Twitter.
The ASA told OLN it hopes Brewdog does not carry out its threat to ignore the ruling and that it will monitor the situation. It added that it is interested in having positive, constructive relations with the advertiser and helping it get its ads right through training and advice.