Carling raises a toast to royal baby

24 July, 2013

A new celebratory digital ad that Carling released within minutes of the announcement of the royal birth has already been viewed more than 400,000 times as royal baby mania continues to grip the UK.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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