I Heart wine brand signs MW to bolster range

22 July, 2013

Copestick Murray has appointed Jo Ahearne MW as consultant winemaker for its I Heart wine brand.

Ahearne gained her MW qualification in 2008 and her past roles include winemaker at Jacob’s Creek and Marks & Spencer, and head of the wine and spirits department at Harrods.

The I Heart range is sourced from various wineries around the world but focuses on the grape and brand more than the region the liquid hails from.

Ahearne has been brought in to “enhance the quality of the brand’s wines” and she said she looks forward to producing an “exciting” range.

Brand manager Rachel Archer added: “We feel there is no better benchmark against quality than Jacob’s Creek and with Jo’s UK supermarket experience she is perfectly placed to help us take the brand to the next level.”




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter