The category grew 4% in volume in the past year (Nielsen, year to May 25), making it the only spirit in growth in the UK off-trade.
Gin dropped 2% in volume to 190,000hl as rum grew to 158,000hl – with vodka and whisky also dropping but still well in front.
Alvin Saal, brand manager for Mount Gay rum at First Drinks, told OLN: “With the way things are going rum could overtake gin in the near future.
“Retailers should capitalise on this trend and give more space to rum – especially golden and spiced rum, which is driving growth.
“Cocktails are becoming more popular at home and rum is a versatile spirit that is the basis of the number one cocktail, the Mojito.
“There’s also the emergence of a super-premium rum category that Mount Gay falls into. It is doing what Hendrick’s did a few years ago in appealing not just to rum drinkers but to drinkers of premium spirits looking for heritage and craft and willing to pay a premium for that.”