The show organiser has launched its priority booking system for exhibitors that attended in 2013 and said that 32 rebooked space within 20 minutes of the site going live.
Companies that have confirmed they will be part of the 2014 show – which returns to Kensington Olympia next June after a 13-year hiatus at Excel in east London – include Bancroft, Codorniu, Concha Y Toro, DGB, John E Fells, Kingsland and Treasury.
Show director Ross Carter said: “To have more than 90% of bookings within minutes for phase one is unprecedented – we would normally expect this process to take four to five months, so see this as a massive endorsement for next year’s revamped event.”
Laura Delooze, marketing manager at Legacy Wines, added: “We have supported the LWF for the past 10 years and are looking forward to the 2014 fair already. This year’s event was our most successful yet with an excellent quality of attendees and real business opportunities gained.”
Meg Calas at Seckford Agencies said: “We have always felt it important to be at LWF to showcase our wines to the UK trade. Despite having some initial reservations about 2013, we were very pleased to have been there and felt our investment was well rewarded.
"The new team at Brintex have impressed us with the way in which they have communicated their plans for 2014 and the move back to Olympia. We were pleased to take advantage of booking now in order to have maximum say over our location in the hall.”
The booking system will go live in stages as generic bodies are targeted later in the summer.
The three-day fair will begin on June 2, 2014.