Carling British Cider makes TV debut

09 July, 2013

Carling British Cider has made its small screen debut with an ad designed to “champion British sense of humour” as a man attempts to combine bungee jumping with apple bobbing.

The new ad builds on Carling’s “refreshingly perfect” campaign, which also includes outdoor, mobile and digital advertising for Molson Coors’ lager and cider brands.

Jeremy Gibson, Carling brand director, said: “The new advert champions our refreshing British humour and sense of fun while making a big splash to herald the arrival of a fantastic product that beats the competition on taste and refreshment.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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