Each week the shops will focus on on a different winery that has emerged as a global leader in sustainability.
These include the Esporao winery in Portugal, Famille Perrin winery in France, and Torres wineries in Spain, Chile and the US.
Cambridge Wine Merchants won OLN’s Drinks Retailing Award for Best Independent Retailer this year and wants to follow up its national recognition by growing its local support base during Independent Retailer Month.
Managing Director Hal Wilson said: “Promoting sustainable wineries is vital to the future of the wine industry, and promoting independent retailers in Cambridge is vital to the sustainability of the city centre. We all want to maintain the unique character of the place.”