The Benevolent Bursaries are designed to alleviate potential hardship that can occur later in careers by enhancing the skills of people currently working in the industry.
A separate scheme, called Benevolent in the Workplace, is also being introduced to provide grants to those who are currently experiencing medical or financial difficulties which are impacting their work life.
The new projects signal a new direction for the charity under new chief executive David Cox. Cox wants to double the number of people the Benevolent is able to assist by 2017 and help existing as well as retired members of the trade to benefit from its work.
It has taken “the tough and uncomfortable decision” to sell the Vintry Estate care home in Eastbourne, which looks after drinks industry veterans, due to its “unsustainable drain” on funds.
Ex-drinks industry residents living in bungalows on the estate will remain in their homes and continue to receive funding from The Benevolent. Those in the care home itself will be relocated and continue to receive financial support.
Cox said: “Our new policy of supporting a far greater number of beneficiaries in their own homes and communities and broadening our reach to embrace bursaries to drinks trade staff in their own workplace positions us far more effectively as a vibrant, viable and progressive trade charity.”