Hawkes comes in a 50cl bottle with a screw cap and is inspired by tales of 19th Century London “hawkers” who roamed the streets selling ginger beer.
Founder Simon Wright said: “Listening to the experiences of a young homeless woman I met and realising how lucky I am was all the inspiration I needed to create Hawkes and find partners like Centrepoint. There’s a chance we can really make a difference and create a unique win-win for everyone.
“Retailers get a category enhancing brand, which they can be proud to sell and drinkers get a beautiful drinking experience with the knowledge it’s bringing social good. I started Hawkes knowing that I needed to create a great liquid and marry that with a brand that clearly stands for something and is built on a set of values and ethics. I’m really looking forward to working with like- minded partners and seeing where the journey takes us.”
Hawkes is focused on growing its distribution throughout London in 2013 and is also targeting major multiples.