New ginger beer brand aims to help the homeless

25 June, 2013

A former Greene King marketing manager has launched a 4% abv ginger beer brand that will donate a share of its profits to charities like Centrepoint that tackle homelessness. 

Hawkes comes in a 50cl bottle with a screw cap and is inspired by tales of 19th Century London “hawkers” who roamed the streets selling ginger beer. 

Founder Simon Wright said: “Listening to the experiences of a young homeless woman I met and realising how lucky I am was all the inspiration I needed to create Hawkes and find partners like Centrepoint. There’s a chance we can really make a difference and create a unique win-win for everyone. 

“Retailers get a category enhancing brand, which they can be proud to sell and drinkers get a beautiful drinking experience with the knowledge it’s bringing social good. I started Hawkes knowing that I needed to create a great liquid and marry that with a brand that clearly stands for something and is built on a set of values and ethics. I’m really looking forward to working with like- minded partners and seeing where the journey takes us.”

Hawkes is focused on growing its distribution throughout London in 2013 and is also targeting major multiples.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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