Matt Parish, former vice president and chief winemaker for the Americas at Treasury Wine Estates, will advise the growing number of International winemakers funded by Naked Wines and will have responsibility over their new customer-funded winery in Sonoma.
Parish has more than 18 years and 25 vintages of global winemaking experience, and has worked for a range of companies in various viticulture and winemaking roles in the US, France, Italy, Spain, Australia and his home country of New Zealand.
Rowan Gormley, Naked Wines’ founder and chief executive, said: “Our mission is to seek out and support the world’s best emerging winemakers to set up their own labels and dazzle our customers – and we have hired Matt to help us do just that.
"His appointment is another milestone in the development of our company. The fact that such a senior and celebrated winemaker has chosen to join us to make great wine shows how attractive our business model is and how it is challenging the accepted order of the wine world.”
Parish added: “The wine world is due for a shake-up. Winemakers often don’t get the artistic freedom and opportunity they deserve, consumers don’t get the diversity of wines they want and it’s time for a change.
"I’m really excited to join the Naked Wines team, which is intent on transforming the wine business and has grown from being a start-up to an international business in less than five years. The international portfolio is already supporting many fantastic winemakers and producing some great wines – my job will be to ensure they get even better."