Tesco pleased with LIWF speed-tasting event

31 May, 2013

Tesco said it “did some really good business” at the London International Wine Fair after meeting more than 100 suppliers at a speed-tasting event.

Britain’s largest retailer met with suppliers from 18 countries and said it hopes to introduce new and interesting wines to its range.

The team was divided into seven tasting stations to keeping waiting times down, and 116 suppliers were each given 10 minutes to pitch to the buyers.

Product development manager Laura Jewell MW said: “We had a fun and productive day, and the team did some really good business. 

“The team received plenty of positive feedback about the initiative and we are very excited to see what comes from the follow-up meetings we have lined up.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter