In the latest version of the riff on classic film The Great Escape, viewers are told: “For even more refreshment, try new Carlsberg Citrus, blended with natural limes.”
The ad premiered during the Bank Holiday weekend and ran during the Champions League Final.
It will continue to appear on channels including ITV1, Channel Four, Five, Sky One, Sky Sports and Dave until the end of June.
David Scott, director of brands and insight at Carlsberg UK, said: “The appearance of Carlsberg Citrus at the end of the latest version of the memorable Crate Escape advertisement reinforces its position at the heart of the Carlsberg brand family.
“The start of summer is the ideal time to encourage consumers to try a chilled, refreshing Carlsberg Citrus.”