Strongbow spins into summer with Jimmy Anderson

28 May, 2013

Heineken has signed up cricket legend Jimmy Anderson to front a campaign for Strongbow as part of its Earn It advertising push.

The next phase of the cider's marketing efforts will see drinkers encouraged to "step out of their comfort zone" by taking part in a series of challenges. 

Aimed at men, the first is cricket-related and will see one winning Stronbgow drinker given the chance to face an over by England fast bowler Anderson. 

The challenge will be promoted through Strongbow’s online channels and ten finalists will be chosen to take part in the Earn It training day, where a top coach will help them prepare to take on England’s 300-wicket taker.

One winner will then have the chance to step up to the wicket and face Anderson at a famous cricket ground later this summer.

As well as the experiential campaign, a new 60-second Strongbow ad will hit TV screens on June 3.

Continue the Earn It theme, the ad follows a group of friends facing "high pressure" moments, including giving a best man's speech, which they manage to overcome. 

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