Helen Mackenzie has previously worked on GH Mumm and Perrier Jouët during an 11-year stint at Pernod Ricard, and she will draw on all this experience to push Piper- Heidsieck.
She will host tutored tastings and training sessions to build the brand.
Mackenzie, who has also held sales roles at Matthew Clark, Devaux Champagne and Winerite, said: “I am extremely excited to take up the role of Brand Ambassador for Piper-Heidsieck in the UK. It is a brand with great heritage and there are exciting times ahead for its portfolio of award-winning wines, supported by the talented and innovative winemaker, Régis Camus.”
Piper-Heidsieck senior brand manager Oliver Dickson added: “We are delighted to have Helen on board. Her level of experience and skill coupled with fresh insight will help us build on our success and take Piper-Heidsieck to the next level. Her appointment also further demonstrates First Drinks’ commitment to the company’s profile and development.”