Stella Artois gets the Slumdog Millionaire treatment in TV ad

22 May, 2013

An Oscar-winning cinematographer has been drafted in to add style to the upcoming TV ad from Stella Artois Cidre.

Anthony Dod Mantle, who worked on Slumdog Millionaire, will join Oscar-nominated director Wim Wenders to create the 30 and 40-second slots.

They will run across channels in August, along with a 60-second ad that will play out at cinemas.

The ad focuses on a sharply-dressed Le President who selects apples from the orchard before hosting a glittering party in a barn.

Andy Logan, marketing manager at Stella Artois Cidre, said: “We are delighted to have been able to work with Wim Wenders to produce an advert which again reminds consumers that Stella Artois Cidre is the most sophisticated cider; carefully crafted and presented like no others.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter