Lambrini to sponsor British Soap Awards

01 May, 2013

Lambrini is to be the broadcast sponsor of the British Soap Awards which will be screened live on ITV in May.

The Halewood International brand will stage “digital page takeovers” across ITV’s online platforms and run a Facebook competition for one viewer to win a “red carpet experience”.

Brand manager Lorna Tweed said: “This sponsorship deal is a first for the Lambrini brand, given the exposure which will be achieved by partnering with ITV.  

“The British Soap Awards is a perfect association for Lambrini, as it ties in with what Lambrini drinkers love: soap operas and celebrities.

 “The timing of the awards is also beneficial for the brand, as Lambrini will remain front-of-mind with consumers ahead of the summer months.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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