Beefeater launches ultra-premium gin

22 April, 2013

Beefeater will launch an ultra-premium gin that will retail at £69 in prestige off-trade outlets.

Beefeater Burrough’s Reserve marks the first addition to the brand’s core range since Beefeater 24 was launched in 2008.

It uses founder James Burrough’s original recipe from the 1860s and uses his original copper.

Adam Boita, marketing controller at Pernod Ricard UK, said: “We are looking to challenge gin lovers’ perceptions and redefine the way in which they consume gin by introducing them to a new way of enjoying their favourite spirit.”  

Only a limited amount will be released annually.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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