Indian’s number one lager brand joins the likes of Foster’s and Kronenbourg in Heineken UK’s stable, ending its current agreement with Shepherd Neame.
Damon Swarbrick, chief executive of Kingfisher Beer Europe, said: “We are looking forward to working with Heineken to develop the significant opportunity that exists in the UK market.”
Kingfisher will continue to market and promote the beer in the UK.
“Kingfisher Beer Europe will remain a standalone brand-focused business responsible for the sales and marketing of the brand,” added Swarbrick. “We have an exciting programme of consumer and customer initiatives, which we look forward to bringing to the market from October.”
Stefan Orlowski, UK managing director of Heineken, said the move would allow Kingfisher “to focus on the development of Kingfisher Beer in the UK while drawing on our well established brewing, sales and distribution capability in the UK”.
He added: “It will enable us to expand our range of premium world beers that we can offer through our modern retail customers and add further diversity and interest to the beer category.”