Diageo wants to help make your store matter

15 April, 2013

Retailers can receive tips on issues like range and layout by visiting a new website from Diageo called My Store Matters.

The world’s biggest drinks firm met with retailers from across the UK at a forum in March to highlight challenges facing the drinks trade and find solutions that work in off-licences.

The results are published at www.mystorematters.co.uk. 

Category development manager Vicky Mundy said: “We believe that every retailer no matter how big or small should have access to the latest category insight and tools to make the most of every shopper that walks through the door.

“Convenience stores have a fantastic opportunity to access shoppers who are looking for ‘something for tonight’ and our site enables them to view and download the latest advice on how to tailor their offer to those shoppers.”

Issues discussed by the panel included price-marked packs, growth within the premix segment, in-store theatre for new product launches, developing a store’s brand image, offering shoppers value above and beyond price, full basket solutions and engendering staff loyalty.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter