Langley's No.8 gin targets male drinkers

10 April, 2013

A new gin is being launched into the off-trade aimed at men.

Langley’s No.8 is made with a blend of eight botanicals at the Langley's distillery, which has been producing gin since 1920.

Created from its 100% English grain spirit, its producer claims the brand is "an undeniably masculine single distillation English gin tailored specifically for the palate of the discerning and sophisticated gentleman".

Mark Dawkins, director at Charter Brands Limited, said: “We’ve specifically tailored this robust gin for the discerning male consumer to give him a brand in this category that he can bond with.

"Everything from the flavour profile of the gin through to the packaging, has been developed to appeal to men who appreciate the finer things in life, including premium, traditional ‘old English’ gin how nature intended.

“We were painstakingly scientific in our approach to produce a truly outstanding gin made using only genuine production methods. We developed 50 gins, which we refined to 12 different batches to determine the optimum split and blend of botanicals, selection of grain spirit and alcohol strength."

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