Smirnoff launches TV ad campaign

08 April, 2013

Smirnoff is returning to TV screens this month as part of a new £2.5 million ad campaign.

It builds on the vodka brand’s Nocturnal Awakening campaign, launched six months ago with the message that “if you try something new you will have a better time”.

The TV spot will first air in the UK in Northern Ireland on 15 April and in the rest of the UK on 22 April.

The new campaign also includes digital advertising and POS.

Smirnoff is giving away “innovative drink tins” to shoppers that buy a bottle to encourage them to “drink inventively”.

The UK’s number one vodka brand is also launching something called Slumberfest, which invites consumers to areas in seven city centres that feature four-poster beds and gaming areas. 




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter