Smirnoff launches TV ad campaign

08 April, 2013

Smirnoff is returning to TV screens this month as part of a new £2.5 million ad campaign.

It builds on the vodka brand’s Nocturnal Awakening campaign, launched six months ago with the message that “if you try something new you will have a better time”.

The TV spot will first air in the UK in Northern Ireland on 15 April and in the rest of the UK on 22 April.

The new campaign also includes digital advertising and POS.

Smirnoff is giving away “innovative drink tins” to shoppers that buy a bottle to encourage them to “drink inventively”.

The UK’s number one vodka brand is also launching something called Slumberfest, which invites consumers to areas in seven city centres that feature four-poster beds and gaming areas. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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