Southern Comfort relaunches TV ad

04 April, 2013

Bacardi Brown-Forman Brands is relaunching a Southern Comfort TV ad in which a barrel-chested man with a round belly and mob-displeasing swimming trunks saunters along a beach. 

It said the Whatever’s Comfortable campaign caused a 500% spike in popularity on the brand’s social media pages and received more than 1.5 million views on You Tube. 

BBFB said it was “well-received by critics and consumers alike”, and it is relaunching it to “raise awareness and drive purchase ahead of key summer trading months”.

It would not disclose how much the campaign cost, but said it was increasing its spend by 46% this time around.

Marketing manager Gwen Ridsdale said: “As our most significant spend in recent years, the creative has captured the imagination of the nation and we’re confident the advert will once again ensure Southern Comfort is front of mind among consumers.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know