Perrier-Jouėt releases metalwork centrepiece

28 March, 2013

Perrier-Jouėt has launched a limited-edition metalwork Champagne “flute tree” from award-winning Dutch designer Tord Boontje.

He has taken the anemone flowers, leaves and curling tendrils from the Perrier-Jouėt label and turned them into a centrepiece for dining tables.

The “Enchanting Tree” also features a Perrier-Jouėt ice bucket and six anemone frosted flutes which hang from its branches.  There are only a limited number available in the UK market and they will feature  in prestige retail outlets.

Head of Marketing Vicky Wood said: “Boontje works on the cusp of design and craft, combining advanced technologies with artisanal techniques to create exquisite glassware, lighting and furniture.  It’s a perfect pairing for Perrier-Jouėt as a House with a deep and enduring passion for producing sensorial experiences that marry design with emotion.  The flute tree and glasses are also supremely functional – showing our light and elegant Champagnes to perfection.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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