Perrier-Jouët releases metalwork centrepiece

28 March, 2013

Perrier-Jouët has launched a limited-edition metalwork Champagne “flute tree” from award-winning Dutch designer Tord Boontje.

He has taken the anemone flowers, leaves and curling tendrils from the Perrier-Jouët label and turned them into a centrepiece for dining tables.

The “Enchanting Tree” also features a Perrier-Jouët ice bucket and six anemone frosted flutes which hang from its branches.  There are only a limited number available in the UK market and they will feature  in prestige retail outlets.

Head of Marketing Vicky Wood said: “Boontje works on the cusp of design and craft, combining advanced technologies with artisanal techniques to create exquisite glassware, lighting and furniture.  It’s a perfect pairing for Perrier-Jouët as a House with a deep and enduring passion for producing sensorial experiences that marry design with emotion.  The flute tree and glasses are also supremely functional – showing our light and elegant Champagnes to perfection.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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