Co-op appoints new wine supremo

22 March, 2013

The Co-operative Group has appointed Morrisons buyer Simon Cairns as the new head of its wine team.

Cairns, whose title will be wine category trading manager, has nine years’ experience in the trade and previously worked for Young’s Wholesale in Leeds and James Hall and Sons in Preston.

He said he is “thrilled” to move across the Pennines to head up the Co-operative’s team of wine buyers.

“I have always been focused on making wine more approachable for customers, and one of my aims is to improve our interaction with our shoppers by presenting them with easy-to-shop fixtures and clear communications,” he added.

“The Co-operative accounts for 60% of the UK’s Fairtrade wine sales which is a fantastic achievement, and Fairtrade will stay firmly on the agenda. I also plan to focus even more on Champagne and sparkling wines, to further enhance our market-leading performances in these categories.”

Ian Martin, head of commercial for BWS, said: “We are very pleased to welcome Simon to the team. With a wealth of experience, qualifications and a real passion for wine, Simon’s appointment will further enhance this dedicated category and strengthen The Co-operative’s excellent wine range.”

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