Chinese wine gets stamp of approval from Queen's vintner

19 March, 2013

Berry Bros & Rudd has given over permanent shelf space to four different Chinese wines.

A Cabernet Sauvignon/Merlot blend from Chateau Changyu, and and three Ice Wines made from frozen grapes will join the likes of Chateau Petrus from Bordeaux and Domaine Romanée-Conti from Burgundy on the shelves of the St James’s Street store of the 314-year-old retailer, which is vintner to the Queen.

Wine buying director Mark Pardoe MW said: “China is already the eighth largest producer of wine in the world so it was only a matter of time before it entered the international market and its huge geographical size and range of climates mean that there must be regions capable of producing good wine.

“Until now the country’s focus has been on its volume-driven domestic market, and other export efforts have been based on external investment.  Changyu’s strategy represents a change, with home-grown investment in partnership with international expertise, with a real will to get things done, so the time felt right to take an early temperature of the water.”

The wine merchant claims to be the first retailer to give wines from the world’s most populous nation a permanent place on its shelves.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know