Fells to distribute Champagne Henriot

15 March, 2013

Champagne House Henriot has ended its partnership with Enotria and appointed John E Fells as its UK distributor.

Chairman Thomas Henriot said Enotria had been a “true partner” over the past few years.

But it already uses John E Fells to distribute its other brands – Bouchard Pere & Fils, William Fevre and Villa Ponciago – and wanted to consolidate its portfolio with one UK agent.  

Enotria’s managing director Alison Levett said: ‘We are sorry that Champagne Henriot is moving on but understand the strategic rationale. It is an amicable parting of the ways and we appreciate the flexible handover arrangements that Champagne Henriot have extended to us.” 

Fells’ managing director Steve Moody, said: “We are delighted that Fells will shortly resume responsibility for the Sales and Marketing of Champagne Henriot here in the UK. Fells will continue with the good work undertaken by Enotria as we further develop Champagne Henriot’s position.”




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I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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