Comedians raise a toast to Spitfire

13 March, 2013

Spitfire Ale has snapped up the comedy duo behind the Armstrong & Miller Show as brand ambassadors.

Alexander Armstrong, who hosts TV game show Pointless, and Ben Miller will be wheeled out at trade and consumer events.

Later in the year they will front a national ad campaign designed to continue the strong tradition of tongue-in-cheek British humour from a brand whose former taglines include “Downed all over Kent, just like the Luftwaffe”.

Spitfire Ale, originally brewed to celebrate the 50th anniversary of the Battle of Britain, has also used the line: “No Nazi aftertaste.”

Brand manager Kate Maclean said: “Spitfire has always been associated with a very British sense of humour, and the comedy style of the pair is an excellent fit for the brand’s personality.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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