Ornamental glass artist David A Smith, who also built the renowned glass signs at the Ginstitute at London’s Portobello Road, was commissioned to design the bottle.
The design is inspired by the intricate glass etchings and gilding that feature on many Dublin bars
Smith’s design reflects a classic back bar mirror and includes trumpets, streamers and the message: “Embrace Your Irish Spirit”.
To support the bottle in the off-trade, Jameson has created in-store display units, POS and window displays.
New necktags also link drinkers to the Jameson website, where they can learn more about the bottle, and contain details of a competition to win a trip to Dublin.