New limited-edition bottle of Jameson

13 March, 2013

Jameson is releasing a limited edition bottle of its Irish whiskey to drive sales in the build-up to St Patrick’s Day.

Ornamental glass artist David A Smith, who also built the renowned glass signs at the Ginstitute at London’s Portobello Road, was commissioned to design the bottle.

The design is inspired by the intricate glass etchings and gilding that feature on many Dublin bars
Smith’s design reflects a classic back bar mirror and includes trumpets, streamers and the message: “Embrace Your Irish Spirit”.

To support the bottle in the off-trade, Jameson has created in-store display units, POS and window displays.

New necktags also link drinkers to the Jameson website, where they can learn more about the bottle, and contain details of a competition to win a trip to Dublin.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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