Ruth Yates, who runs the Cheshire chain with her husband Richard, scooped the generic body’s Wine Merchant of the Year 2013 title. The award was created to give recognition to those demonstrating a passion for Australian wines.
A three-month promotion across the five-store company helped Yates stand
out from the rest, and her interest in Australian wines also shone through, according to the judges.
Yvonne May, Wine Australia’s UK, Ireland and Europe director, said: “Corks Out is a buzzy and deservedly successful business.”
She highlighted Corks Out’s “out- standing” effort in promoting Australian Wine, which included newsletters and in-store displays, while tutored events embraced the Australian culture.
Yates said: “Australian wine is going from strength to strength and it’s going to continue to develop.
“They haven’t just sat there and rolled out the same old grape varieties and styles – they’ve changed with the palate, which people now desire.
“Watch this space. Australia is a sleep- ing giant in terms of where it’s going.”
Ruth and Richard will fly to Australia for their dedicated regional trade visit in April.