Tartan cans return to Scotland

08 March, 2013

Wells & Young’s has brought back its Younger’s Tartan Special in a can for the Scottish market.

Four-packs of 50cl cans are being listed by branches of Morrisons and selected wholesalers in Scotland.

The beer was sold in the format in the         off-trade         until the late 1990s but has only been available in kegs in the on-trade since then.

The reintroduction of an off-trade version of Tartan followsthe acquisition of the Younger’s and McEwan’s brands by Wells & Young’s from Heineken in 2011.

Commercial director David Revell said: “When we took on the Younger’s brands we knew that there was something missing from Tartan.

“It still had a high level of brand awareness and continued to be popular with drinkers, but was only available in pubs.

“We wanted to give consumers the opportunity to enjoy their favourite brew wherever they are, which is why we have brought back the can.

“We are looking forward to rolling the product out across Scotland in the coming months.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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