Woodrow headed up the wine team at Morrisons until she left in September 2012 following a management restructure.
She previously worked at The Co-Operative Group and Myliko Wines.
Broadland Wineries owner and chief executive Mark Lansley said: “We are absolutely delighted that Arabella has joined our team to help us further develop our wine sourcing, production, blending and brand development capabilities.”
Broadland Wineries has been crafting English wines for more than since 1965 and its portfolio also includes perries, fortified wines and ciders.
Over the past five years, it has started to offer its customers wines from Australia, New Zealand, South Africa, Chile and the US.
Woodrow said: “The company has made consistent progress over the last five years, providing a BRC grade A production and bottling facility close to Felixstowe and the major Retailer's distribution hubs.
“Broadland's comprehensive production and packing capability, including a wide variety of packaging formats means we are strongly positioned to develop exciting new wines for our customers in the future.”