Spar launches beer festival

28 February, 2013

Spar is promoting the likes of San Miguel, Peroni and Tiger in its first-ever world beer festival in stores.

Budweiser, Stella Artois and Sol also feature in the promotion, which offers shoppers any three in 66cl bottle formats for £6.

The World Beer category is worth £57 million and is the fastest growing segment in the beer category at 13% volume growth, according to Spar’s marketing manager Andy Burt.

He said: “We know that World Beer shoppers are less price orientated than other beer shoppers, and their basket spend is significantly higher than the average convenience store shopper at around £12 per shop, so these are consumers we really want to appeal to.” 




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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