Gordon's to launch cucumber gin

11 February, 2013

Diageo will launch a cucumber-flavoured version of its Gordonís gin next month.

Gordonís Crisp Cucumber will be bottled at 37.5cl abv and packaged in 70cl bottles with an rrp of £15.49.

Diageo is also releasing two new gin premixes in cans: Gordonís & Tonic with a hint of cucumber and Gordonís & Tonic with a dash of elderflower.

The launch package will be backed by a £1 million marketing campaign.

Brand manager Nin Taank said: ďAs the UKís number one gin brand, we are looking to invite consumers to enjoy gin in a new and excting way which will drive frequency of purchase among existing gin consumers while attracting new, younger gin consumers.Ē

The Gordonís launch strategy echoes the success of Hendrickís, the cucumber-flavoured gin launched by William Grant in 1999.†




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