The UK market is now worth £2.7 million to Lebanon and it is showing the strongest growth figures out of all the countries the Middle East nation exports to.
“The figures demonstrate that in markets where we as wineries invest significant time and money, we are beginning to reap the benefits,” said Faouzi Issa, owner of exporter Domaine des Tourelles, on behalf of the Union Vinicole du Liban, Lebanon’s association of wine producers.
Since 2010 the UVL has funded a generic marketing programme in the UK.
New figures from Lebanese customs show the initiative is working, with exports rising by a third in 2012 compared to the previous year.
Next month the group will visit Prowein with a generic stand showcasing wines from 11 of its members.
Issa said: “Germany is a very important future market for us and we are already seeing a growing level of interest there which we will be building on in the coming.”