Retailers urged to push Australian sparkling

01 February, 2013

Australian sparkling wine can plug a gap in the market between Champagne and Prosecco, according to Pernod Ricard.

Its commercial director Chris Ellis was at the Wine Australia A+ tasting in London as his team poured sparkling wines from the Jacob’s Creek range.

He told OLN: “Sparkling is a really interesting area. The rise and rise of Prosecco is very healthy for the category.

“In the sparkling category you have Champagne at the top and Prosecco and Cava at the bottom, and then Australian sparkling wines like Jacob’s Creek Cool Harvest can sit in between, in that middle ground.

“We have Jacob’s Creek Trilogy at the top end of that, with an rrp of £12.99.

“That middle chunk of the category makes up about 15-20% of sparkling.

“Cava and Prosecco are en vogue so that’s really healthy, but they are an unbranded area.

“Champagne is branded. The UK is a nation of branded wine drinkers and brands like Jacob’s Creek can push sparkling sales in that middle ground.

“Our sparkling wines really stack up from a taste perspective and they are at a competitive price.

“The key is not to drive the value out of the category.”

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