Cockburn's surges back to top of port table

28 January, 2013

Cockburn's has reclaimed its status as the UK's top selling port after strong sales growth during 2012, according to new Nielsen figures. 

The brand increased it 2012 MAT volume by 32% after investment from brand owner the Symington family, which commissioned and released the Nielsen figures.

It achieved a 26.9% share of the UK branded port market, driven by Cockburn's Special Reserve, which grew 49% during the year.

Nielsen data also shows port bucked the trend for falling sales of fortified wine by growing 2% in volume in 2012.

“We believe that Cockburn’s will continue to grow in the UK, because it is such a well-loved brand,” said Paul Symington. “Quality, authenticity and respect for what Cockburn’s stood for, is our goal. The quality of the wine is our first and top priority, and we are delighted that the consumer and the wine trade have reacted so well to this straightforward approach."

 




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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