The tour will take in London, Bristol and Manchester, and PLB will showcase 150 wines – of which a third are new for 2013 – from its independent and on-Trade ranges during February 2013.
This specialist portfolio features 350 wines from PLB’s global network of suppliers and aims to deliver everything from entry-level price fighters to premium wines, both classic and niche.
Simon Brook, head of PLB’s specialist division, said: “Last year, we debuted our completely revamped range - but the work didn’t stop there. We’ve continued to listen to our customers – what they need, what they want and, most importantly, what they think – and we believe our current range is the strongest yet.”
The roadshow will hit Manchester on February 11, Bristol on February 13 and London on February 26.
And on February 12, PLB is teaming up with Hatch Mansfield to host a Scottish tasting at The Balmoral.
Brook said: “We were both looking to hold a tasting in the same city, at the same time and realised it made sense to work together in a constructive manner.”
Lynn Murray, marketing director at Hatch Mansfield, added: “It made sense for us to work together on providing our customers with a one-stop tasting, offering them the opportunity to sample a comprehensive range of wines from all around the world for all pockets.
“We will be showcasing wines from all our agencies, including new products from Grant Burge’s 5th Generation and Vigneron ranges, and Guillaume de Castelnau will be joining us from Louis Jadot to present his new Château des Jacques Fleurie, and some en primeur 2011 wines.”