Louis Royer appoints Mangrove as UK distributor

11 January, 2013

Mangrove UK has added Louis Royer Cognac to its portfolio as it steps up plans to double in size in the next three years by targeting the UK off-trade.

It joins the likes of Beluga vodka, Herradura tequila, Pisco ABA, el Jimador tequila, Portobello Road gin and Santa Teresa rum among many others that Mangrove distributes across the UK.

Louis Royer produces Cognacs from all six crus in Cognac, but its main focus for the UK market will be the VS, VSOP, XO and the 106 proof Force 53.

Nick Gillett, head of Mangrove, said: “Louis Royer is the perfect addition to the Mangrove portfolio. Five generations of family experience and skill have contributed to the success of Louis Royer Cognac in France, and I look forward to working with Thibault and his team to further this success in the UK market.”

Thibault Mauxion, regional manager for Louis Royer in Europe, added: “Mangrove’s knowledgeable team and its hand-selling approach are the perfect fit for Louis Royer, mirroring the time and craft that we put into creating each of our Cognacs.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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