Spanish producer gains first UK-wide distribution deal

04 January, 2013

PLB has added premium Ribera del Duero producer Protos to its Spanish portfolio, giving the company its first UK-wide distribution agreement.  

Protos was set up as a co-operative in 1927 and today it owns 180ha of vineyards, with access to a further 800ha, around Valladolid and Peñafiel.

PLB will import its full portfolio of wines, including Protos Joven Roble, which combines Tempranillo and American oak for an easy drinking style.

Iberia Buyer Jaime Delage said: “We felt we had space for a strong brand from Ribera del Duero, and are confident that Protos fills this: they make a wide portfolio of wines with the heritage and prestige that we know our customers are looking for.”

Protos will be exclusive to the independent channel and the on-trade.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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