I Heart brand launches Valentine's Day push

03 January, 2013

Copestick Murray has launched a limited-edition variation of its I Heart brand to target romantic shoppers in the build-up to Valentine’s Day.

I ♥ You is a new version of the rosé in the current range, which hails from Cramele Recas in Romania.

There will be two versions of the new pack – one exclusive to Sainsbury’s, which is in-store from January 23, and the other exclusive to Budgens and Londis, which are both in-store from January 21.

The brand will also be doing advertising and sponsorship in FHM and Closer magazines for the first time, starting in January and February 2013.

Brand Manager Rachel Archer said: “After the great success of I ♥ GB Pinot Grigio and Merlot during the summer of 2012, we couldn’t wait to do our next limited-edition. 

“Valentine’s Day is so perfect for the brand as a whole and it’s great to do a special I ♥ You pack, keeping things interesting for retailers and consumers. 

“We also have some new additions to the range coming up, as well as listings in new markets, which is all adding to the buzz and excitement around the brand.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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