Lousada appointed director at Carlsberg UK

19 December, 2012

Carlsberg UK has appointed James Lousada as sales director.

Lousada was European general manager at the UK’s biggest wine company, Accolade, but quit in August after a shake-up in its management structure.

His role was split in two and he was offered the job of UK general manager, but took “the difficult decision to leave the business” and was replaced by two new managers – Paul Schaafsma and Ted Popov.

Lousada brings a wealth of experience to the Carlsberg UK role, having also previously worked for Anheuser-Busch, Foster’s and Southcorp.

Benet Slay, chief executive at Carlsberg UK, said: “We are looking forward to welcoming James to the team. His vast on and off-trade experience as a results driven leader with strong general management, sales skills and a marketing background, makes him ideally suited to lead our sales function and continue to place our customers at the heart of the Carlsberg UK business.

"His leadership will help drive our collaborative customer relationships further and support the team to continue to build market share in the UK.”

Lousada will join Carlsberg UK on January 28.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter