Stroud has been working for New Zealand Winegrowers for 18 months as market programme manager and took on Cox's day to day responsibilities when he departed in July while a replacement was confirmed.
Stroud has over 15 years experience in the wine trade and spent over nine years at Treasury Wine Estates.
Chris Yorke, global marketing director for New Zealand Winegrowers said: “We have been very impressed with how Chris has handled the recent step up in responsibility and are confident he will ensure New Zealand Winegrowers continues its momentum to build the high regard for New Zealand Wines in Europe."
Stroud added: “I am very excited about the challenges that lie ahead. I have always been a keen and passionate supporter of New Zealand wines. I am looking forward to help build the New Zealand wine brand in Northern Europe and to maintain the highly regarded position that NZ wines have in the UK and Ireland.”