Westons website given facelift

18 December, 2012

Westons has overhauled its website in a bid to offer cider drinkers “an elegant and user friendly experience”.

The firm believes the new design is “much sharper” and gives each brand “space to express its own personality with clear branding and dynamic, revolving images”.

Ian Lewis, head of marketing said: “We wanted to deliver a cleaner and more direct message to the trade and the consumer whilst reinforcing the fact that Westons Cider is a family owned business with over 130 years of heritage in Herefordshire cidermaking. 

“Our new, elegant website also perfect reflects our outstanding range of cider brands.”

The Westons visitor centre has also been given its own home on the new website, where it will be regularly updated with events across the year, and the Westons Direct online shop has been given a facelift.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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