Morrisons set to name wine chief

14 December, 2012

Morrisons is in the final stages of recruiting a new head for its wine team as it steps up its presence in the category.

The supermarket has pledged to make wine pivotal to its offer and the successful candidate will contribute across the department, reporting into Steve Mosey, BWS category director.

The move follows the departure of wine development manager Arabella Woodrow MW, who left the retailer in September after the team was restructured.

Mosey said: “We want someone who can look after the usual range and make sure we have the right level of wines. But we also want them to oversee the UK-bottled wines and drive NPD.

“I admire some of the things Tesco has done, like getting Fiano in and making some noise in the market. How do you get on trends like that? That’s the inspiration. We’re building the team and it’s not quite there yet, but we have big aspirations for wine.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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