Moët aims to get tills ringing on Valentine's Day

13 December, 2012

Moët & Chandon is releasing a limited-edition gift pack called Declare Your Love to capitalise on the Valentine’s Day market.

It contains a bottle of the Champagne House’s Rosé Impérial NV cuvee along which is designed to be personalised with the accompanying marker pen and a “booklet of amorous stickers”.

The stickers are emblazoned with phrases like Marry Me, I Love You and la Vie en Rose.  

“Champagne is the ultimate expression of celebration and we are proud to present a stylish, innovative and alluring way to declare your love this Valentine’s Day,” said Arnaud de Saignes, international director of marketing and communications for Moët & Chandon.

A dedicated page on the Moët website will offer ideas for creating the perfect Valentine’s date, including recipes that pair with the Rosé Impérial cuvee.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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