Organiser Brintex has created a UK Advisory Board full of influential importers, independents, multiples and generics – and this new board has overhauled the fair’s set-up.
It said it wants to bring the “buzz” back to the event with a stand called My Wine Fair.
This hub will be in the centre of the fair and manned by “LIFW Ambassadors” who will help visitors plan their journey through the fair as efficiently as possible.
The ambassadors can create visitors a customised itinerary focused on what tastings and seminars they want to attend and what wines they want to try.
The show will be primarily catered towards UK business rather than leaning towards the international scene in previous years. Exhibition director James Murray said: “We are committed to cementing the show at the core of the UK wine industry for 2013.
“While as a leading industry event on the global stage we will continue to welcome the international audience, our priority will be on the domestic market, and acknowledging the importance of the UK buying community.
“2013 will be all about connecting the visitor journey; bringing buyer and seller together more effectively.
“There will be other initiatives coming on-stream in the run up to the fair, including plans for a new restaurant and briefing sessions, with high profile keynote speakers, designed to ensure wider media coverage for the industry.
“We are really excited about our development plans and delighted with the involvement and impact of our new Advisory Board.”
Board members include: Mark Calver, Hatch Mansfield; Anne Burchett Sopexa UK; Fiona Cochran, Bibendum Wine; Chair, David Cox, former Director-Europe at New Zealand Winegrowers; Claire Harris, Mitchells & Butlers; Martin Lam, Ransome’s Dock; Carolyn D’Aguilar, Codorniu UK; Yvonne May, Wine Australia; Emily O’Hare, The River Café; Christopher Sherwood, Bottle Apostle; Matt Smith, Waitrose; Xavier Rousset, Texture/28°-50°; Jo Willett, CyT UK; and Hal Wilson, Cambridge Wine Merchants.